Expressing Meaning

Brief 1.

Choose two words from the list below:











Also, create a “new” word, which has no dictionary definition, and a meaning that only you know and give it a meaning.

I chose the words; TRANSITION & REPETITION.

And made the word, JUMBEDOX

The word Jumbedox came from the root word “JUMBO” which mean large or huge. It also represents the mushy-cuddly state of Jumbo the animation character we see on tv.

Brief 2.

Create three different compositions for your three words, one word per composition. In each, arrange each word to express its meaning, using either colour or black and white. Consider all and any means at your disposal: dramatic scale contrasts, cutting, repetition, letter spacing, etc.

Each composition should fit onto an A4 format. Vary the size, spacing, placement and orientation of letters. Be aware of how the word (or words) interacts with the entire format.

Consider the entire format as an important design element: use all available space; don’t simply centre the word – think of this as an opportunity to direct attention throughout the entire layout. Experiment. Play. Push to the edges of the page. Repeat elements if it helps to get the meaning across. Choose a very simple creative solution, if that’s most appropriate.

Use only one typeface for each composition, noting the appropriateness of the choice of typeface to the word explored; you can mix variants of one (light, bold, condensed, capitals, lowercase). You may repeat, omit, slice, block or overlap words or letters.

However, do not use drop shadows or horizontal/vertical scaling (distortion). Consider the entire space of the format as part of the design.

Brief 3.

You can start your project and explore ideas by tracing letters, cutting and pasting computer-generated words, photocopying, photographing or by any combination of these methods. Be inventive. Later, once your ideas are developed, you can use a program such as InDesign, Quark or Illustrator to rework and refine the design. Take time to consider the various options; don’t just do the first thing that pops into your mind. Explore all possibilities for enhancing ideas.

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