The task is about making a timeless, simple & easily recognizable logo for our clients, Anders Braathen & Even Vehla. The former has a background in brewery in Brooklyn Brewery, New York & Nøgne Ø Brewery in Grimstad. He also have had a love for food. He gained experiences by being working as a restaurant manager at Unce Billy’s Brew and Que in Austin Texas. He was also the cook at Rita’s Bar and Diner in London.
The company’s name is “FOOD & MALT” bore from their love of good quality beer and dude foods. The latter has been a growing trend and they wanted to bring the idea in Norway.
Food and Malt will be a lively yet cozy place where people can meet.
They will be serving lunches and evening snacks with a complementary beer for every taste. Instead of serving regular Dude Food on the street, they have come up with a better plan – making it available both on the go and on a proper pub. Since both of the clients have a background on restaurant and brewery, it will make the experience even more aunthentic. Every food and drinks are in topnotched quality without running your wallets dry. It is made affordable ranging from 150kr – 200kr. Affordable without compromising the quality.
Since their target group is young adults, I wanted to make it trendy, traditional with a modern twist. I researched around and looked for some ideas. I found the color orange and yellow apealing both in food businesses and pub. Since this is a combination of both, I made these digital sketches down below:
I like everything I did but, I chose the last one because I think that it is unique and will serve the purpose best.
I chose this palette since I feel like this colors points towards apetitte. I made this on Adobe Color CC.